Each one reach one.
That is a recruiting phrase we used in my company prior to my retirement. It was a very effective marketing &
recruiting strategy. Very simply, we wanted our agents and managers (more than
2,000 people) to recruit just one person who could and would contribute to our
company’s bottom line growth and expansion plans.
Well, I thought to myself the other day, SOME of the Sister
Cities of Louisville members have been doing that for years. Wouldn’t it be
great if we could get ALL of our membership to tell the great stories about
Sister Cities and why our grassroots organization is the key to building
understanding and mutual cooperation worldwide.
Now, before you go, “sure, sure, yeah, yeah”. I am living
proof of each one reach one. Terry
Stacy has been involved with Sister Cities AND a gazillion student exchanges for — well— a gazillion years. She is a former president of our
organization, was a Montpellier co-chair for many years, AND…she happens to be
my mother-in-law. I no sooner “joined” her family, that I was being
“encouraged” to join another family — Sister Cities of Louisville.
Roberta Hershberg and Sharon Receveur are two more vivid
examples of the people who sing the praises of the Sister Cities mission. The individuals
they reach, soon become supporters of
Sister Cities. I can’t begin to name all the people who have been reaching out
over the years encouraging membership. However, I urge ALL members of Sister
Cities to begin recruiting to help our organization grow and achieve even
greater accomplishments.
Sister Cities of Louisville may be one of the best kept secrets in town, but if all of
our members begin to reach out and
recruit, we’ll no longer be that best
kept secret.
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